Handshake enables you to truly own your online identity, which is otherwise known as your usernames and domain names.

Whether it’s your Twitter and Instagram handles, your Facebook and LinkedIn usernames, or your Steam and Xbox gamertags, you don’t own any of them. If you’re using your Twitter or Facebook account to sign up for other online services, then getting banned on Twitter or Facebook means losing access to all of your other services too. Furthermore, these names exist isolated on their respective platforms, so just because you have @thebestname on Instagram, it doesn’t mean you’ll be “thebestname” on LinkedIn…

Isn’t it strange how nobody actually owns their domains? We all just rent them. Somehow we’ve grown accustomed to paying annual fees to corporations just to use their subdomains!

The only way to actually own a domain is by owning the top-level domain — otherwise you're just renting a subdomain on someone else's top-level domain — but these are controlled by an organization called ICANN (.com, .net, .org, .io are all top-level domains controlled by ICANN). …


I work at Namebase.io and manage our Namer Community: hns.to/community.nb/. Find me at johnnywu.hns.to.

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